Making New Waves in Africa - ICE2020
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About ICE

The International Conference on Events (ICE) is a series of conferences organised by a team of international academics in festivals and events research. It started way back in 2013, which was first hosted by Bournemouth University in the UK. The following year was a smaller conference in Sheffield, UK. ICE truly became international when the Macao Institute for Tourism Studies in Macao, China, hosted ICE2015. Two years later, ICE travelled further an reached Orlando, Florida, in the United States, which the Rosen College of Hospitality Management at the University of Central Florida hosted ICE2017. After much planning, the ICE Organising Committee is proud to work with the local host of ICE2020, the Cape Peninsula University of Technology in Cape Town, South Africa, to be held 17-21 April 2020. 

Why 'Making Waves'? 

It all began on a train journey... four female academics from Bournemouth University entertained a carriage on how we should bid to organise the post-Olympic & Paralympic Forum down by the sea. We therefore had some fun scoping out the conference and coming up with themes related to the place and so waves were created. 

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Since 2019, The International Conference on Events - ICE has been listed on the ICCA Association Database, having met its strict requirements. 

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ICE2013 | Bournemouth, UK
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ICE2015 | Macao, China
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ICE2017 | Orlando, Florida, USA

An international collaboration of renowned institutions in the United Kingdom, Macao (China), the United States and South Africa, as well as many other partner universities. 

ICE2013: Making Waves

Making Waves was held at the Bournemouth University, Bournemouth, the UK, on 3 to 5 July 2013.

Click here for the legacy ICE2013 website.
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ICE2015: Making Waves in Macao

Making Waves in Macao was held at the Macao Institute for Tourism Studies (IFT), Macao SAR, China, on 7-9 September 2015. 

Click here for the legacy ICE2015 website.
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ICE2017: Beyond the Waves

Beyond the Waves was held at the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, USA, on 12-14 December 2017. 

Click here for the legacy ICE2017 website.
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ICE2020: Making New Waves in Africa

Making New Waves in Africa: Exploring New Frontiers in Festivals and Events will be held at the Cape Peninsula University of Technology, Cape Town, South Africa, on 17-21 April 2020. 
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Previous ICE events

The ICE conference is dedicated to all researchers who tirelessly work to advance our knowledge; and to practitioners in festivals and events who put together great shows for our enjoyment and needs. 

We count on you to create this together. 


Interested to host the next ICE?

The spirit of ICE is to encourage institutions to host the biannual conference and the general expectation is that the host must have a department and/or programme in event management, cultural events, business events or related subjects, preferably be at least a Bachelor degree level. Many institutions find this an invaluable opportunity to market their own programmes to a wider academic community and generate marketing interests locally, regionally and internationally.

For this reason, ICE operates on a non-profit ​basis and receives no commission. The local host is expected to shoulder all necessary costs involved in hosting the conference, while keeping the registration cost to the minimum (we strongly advise the local host to aim for a break-even and not to make a profit from hosting ICE events). In return, the host institution is granted the rights to use the ICE brand, its associated images and slogans and support from the ICE committee members. Host institutions are typically invited to join the organising committee of the next conference to share their own expertise and to build up a strong and supportive network of academics. 

If you are interested, or you would like to have an informal discussion, please email Ubaldino Couto. 
Organiser
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For queries, please contact the conference secretariat at ice2020@cput.ac.za. 

Co-Organiser
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